About

ABOUT

Studio Wylder was founded by Natasha Kelly, drawing on a lifelong relationship with design, natural materials and a more considered way of living.

Raised in a home where care for the environment was part of everyday life, Natasha developed an early appreciation for natural fibres, thoughtful consumption and the value of making things well. A love of sewing, knitting and creating soon followed, alongside a fascination with colour, texture and the transformative quality of clothing.

After studying Fashion Design, Natasha spent more than 35 years working across internationally renowned fashion brands before founding Studio Wylder - bringing together a lifelong instinct to make, a deep understanding of the industry and a desire to create clothes differently.

A mother of four - Tehya, Tallulah, Amelie and Gabriel - have often found themselves as models, and muses, Natasha approaches design with a sense of real life at its centre.

Studio Wylder is ultimately about making clothes that feel good to wear and good to keep: thoughtful, enduring pieces designed to become part of a wardrobe rather than pass through it.